Digital In-flight advertisements are new revenue opportunities.itincludes commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seatback tray tables and overhead storage bins, and sales pitchesbyflight attendants.
Airelogics In-flight advertising system is by-product as result of creating new shopping, entertainment and utilities channels for on board customer.
Operation
The thousands of people flying every airline every day in countries around the world are captive audience which can be targeted on the basis of race, age, sex, ethnicity and religion using profile base digital advertisement tools. Additionally advertiser also target passengers based on airline, class and location such as Louis Vuitton would not advertise on Fly Dubai which is a low cost airline, they would better of advertising on more expensive airline business and fist class such as emirates flight going to New York.
Market Size
The digital media market is estimated more $1 billion of overall 10 billion market opportunity for in-flight entertainment and connectivity. The market for in-flight advertising is expected to grow at a CAGR of 11.17%.
Key Benefits
• Captive Audience:Flight passengers are a highly captiveaudience; even they cannot change their seats in the most cases.
• Highly Targeted Audience: Advertiser can target huge number of passenger demographically.
• Numerous choices of formats and platforms:Digital Inflightadvertising have numerous choices of format and platform such as TV, Seat Back Screen, Smart Devices and digital screens.
• Receptive State of Mind: Stuck in the plane, boring and hungry for information and surely in a receptive of mind.
• Guaranteed Viewers: On every day, in every seat that someone occupies, they have the opportunity to view the ad played in the seat back screen, smart devices and digital screen around them, and this can be in 10 flights a day.
• Relevance: Inflight advertising can provide information about a destination that actually reaches people who are en route to that specific destination.